Author Archives: Don Whiteside

Next time you go into a job interview, think about this: Suppose you are shopping for a wedding or portrait photographer. When you ask to see some samples, the photographer says,“I don’t have anything to show. Trust me, I’m good.” Would you hire this person? Yet, this is exactly what happens during many job interviews! This podcast discusses ideas for work samples to bring to a job interview, regardless of your field, which might help make you the candidate of choice.

When an interviewer looks at all the job applicants, what does he or she see? Most likely, clones! After all, to get invited to an interview each candidate had to have basically the same degree or education, work experience, skills, certification/license, and so forth. This podcast examines how the marketing concept of differentiation can be used to help you favorably stand out from all the other job applicants.