Does Your Social Media Help or Hurt Your Job Search?

Smartphone showing social media icons.How’s your job search going?  Let’s see, got the required degree, training, and skills?  Check.  Have the required amount of work-related experience?  Check.  Does your social media online presence look good?  Uh… what?If you haven’t thought about how your online presence looks, you may have a problem.  Could that be why employers aren’t beating down your door with invitations to interview or job offers?Think about it.  All potential employers have to do is look on the internet, especially at social media sites, and they can learn a lot about you. Perhaps more than you want them to know.  Maybe some of it isn’t even really true.  They might think that what they see provides insight about you personally.  After all, perhaps your online posts reveal the kind of person you really are, your true attitudes about people and things.  And, maybe they don’t like what they see.Even if you already interviewed and did quite well, they know you were on your best behavior.  But, they also know the “real you” will come out once you are hired and on the job.  Despite having seen an otherwise great applicant during the interview, they might now be a bit worried and unsure about you.

It’s All Online

Let’s look at a few social media sites you frequently visit and see what anyone can easily learn about you in only a few minutes.OK, I see that you dropped the “f-bomb” in a few posts.  Here’s a picture of you partying a little too hard last weekend.  That joke you posted sounds rather racist.  Hmm, it looks like you hang with some pretty foul-mouthed, shady-looking people.  Maybe you’re like that, too.  Wow…  Here’s a post where you are really talking trash about your current employer.  Is this the real you?

Do They Really Check You Out?

Do employers really check out applicants on social media?  Yup.  All the time.According to a national online survey conducted by Harris Poll in 2016 on behalf of CareerBuilder:“Sixty percent of employers use social networking sites to research job candidates, up significantly from 52 percent last year, 22 percent in 2008 and 11 percent in 2006, when the survey was first conducted. Additionally, 59 percent of hiring managers use search engines to research candidates – compared to 51 percent last year.”The findings go on to say:“Most hiring managers aren’t intentionally looking for negatives. Six in ten employers who currently use social networking sites to research job candidates (60 percent) are “looking for information that supports their qualifications for the job,” according to the survey. For some occupations, this could include a professional portfolio. Fifty-three percent of these hiring managers want to see if the candidate has a professional online persona, 30 percent want to see what other people are posting about the candidate, and 21 percent admit they’re looking for reasons not to hire the candidate.”

Can They Do That?

Wait a minute… Isn’t checking out someone online an illegal hiring practice or something?According to the U.S. Equal Employment Opportunity Commission (EEOC), there are numerous laws which govern employment practices. Here are just a few: According to the EEOC, here are some prohibited employment policies and practices:“Under the laws enforced by EEOC, it is illegal to discriminate against someone (applicant or employee) because of that person's race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability or genetic information. It is also illegal to retaliate against a person because he or she complained about discrimination, filed a charge of discrimination, or participated in an employment discrimination investigation or lawsuit.  The law forbids discrimination in every aspect of employment.”

So What Does This Mean?

First, you need to know that I am not an attorney and cannot give legal advice or guidance.  However, it would appear that so long as what they learn about you online is not used to discriminate against you in a manner which is illegal, potential employers can look all they want and make assumptions about you which could impact their hiring decisions.For example, suppose an employer notices on social medial that you are a member of a protected class, such as a minority, a certain nationality, over age 40, LGBT, etc.  Let’s say the employer then decides to not to hire you based solely on that information.  According to the EEOC prohibited practices excerpt above, such an action would appear to be a civil rights violation and blatantly illegal.However, suppose you are a student teacher looking for a full-time teaching position.  Then, after a particularly bad week, you post on Facebook how you are “tired of dealing with all the stupid little brats and their idiot parents.”  What would potential employers who see this most likely think?  They might assume you have a rather sour attitude toward teaching and are unprofessional.  No matter how well the job interview went, this perceived insight into the “real you” might cause them to decide perhaps you are not the best candidate to hire.  Besides, would they want someone making these kinds of comments representing their school district?  What if a parent saw such a post?  Failing to hire you in this situation does not appear to violate the EEOC rules.

Some Employers May Go Even Further

While likely rare, some employers have apparently gone so far as to demand access to online information. An interesting article by Alexia Elejalde-Ruiz in the Chicago Tribune regarding the use of social media by employers states, in part:“Illinois is among a handful of states where it is unlawful for employers to demand access to an employee's or job candidate's social media profiles or request a password so they can gain access. But employers are within their right to view what is publicly available.”

So What Do I Do?

Given all the above, I suggest you think of it this way: Your online presence is the other half of your resume.Ok, so what should applicants do to ensure their online presence helps rather than hurts their chances of landing a job?  Should they cancel all social media accounts or really tighten up the privacy settings while job hunting?No.  Eliminating your online presence altogether or tightening privacy such that only the CIA could view your social media might actually make things worse!  Going to such extremes could suggest you are trying to hide something really bad.  It might also suggest you are not computer-savvy and lack social media knowledge or skills.  Besides, having a positive online presence can reinforce the good attributes the employer may see in you.  You certainly wouldn’t want to miss out on that opportunity!

Social Media Suggestions

Here are a few ideas you might wish to consider:
  • Find out how you appear online to others.  Use a public computer (such as at a library) to check out what others can see about you.  Don’t do this from your personal device as cached/stored pages, cookies, or password apps may give you automatic access to things which others cannot see.  What you really want is a realistic view of what others can actually see about you on your social media.
  • Delete out any posts or photos which you obviously would not want a potential employer to see.
  • If you have online friends who regularly make offensive-sounding posts, click to see fewer posts from them or even unfriend them altogether - at least for now.
  • Make sure your “About” information and profile are up-to-date and professional-sounding.  Your online information must match whatever is on your resume.  If not, this could be a red flag to employers.
  • While job hunting, be careful what you “Like” or “Share” online.

General Online Suggestions

  • Google your name using various search engines.  Do any websites show pictures or information about you which is undesirable?  If so, ask that such material be removed.
  • Some search engines (such as Google) may remove content upon request, if it meets their policies for doing so. Check out the specific site to learn their removal process.  For example, here are Google’s policies regarding content removal.
  • Do you have an account on LinkedIn? This website would be a great place to develop a professional online presence.  The free account is all you need to get started.
  • For extreme cases, you may wish to consider using a professional online reputation repair service. However, aside from the fact the cost involved might be hundreds or thousands of dollars, these firms may still not be able to completely remove everything.
Agree? Disagree? Share your experience or thoughts? Feel free to leave a comment!Featured image courtesy of Magicatwork – Flickr

Questions to Ask and Not Ask on a Job Interview

Woman in an interview.This happens all the time during job interviews.  So far, the candidate has been doing quite well, given good answers, and seems bright.  Then, near the end of the interview, we reach the point where we ask, "Do you have any questions for us?"Wait for it…“No; no questions,” the candidate replies.Really?  There is absolutely nothing the applicant wants to know?  This person is ready to quit his or her current job and come to work here, yet doesn’t have a single question about the job… or anything else?The candidate may not be asking any questions because he or she:
  • Does not have a deep enough knowledge about of this line of work to even have any questions.
  • Has decided this job is no longer of interest and just wants to get the heck out of here.
  • Thinks they already know everything there is to know about this job and the organization.
  • Doesn’t really care about this specific job. Maybe the person just wants a job - any job - or is desperate to escape their current one.
  • Is overly timid or shy, and maybe lacks social skills.
Ouch!  Do you really want to leave the interviewers with any of those impressions?I have seen this situation play out time and time again.  Still, each time it happens, I feel bad for the candidate.  Plus, there’s that usual look of disappointment on the faces of the other interviewers.  Asking no questions – or asking the wrong questions – is a bad way to wrap up an otherwise good interview.

What NOT to Ask

I recall interviewing a person who had only a single question.  He asked, “I really like my vacation time.  What is the absolute soonest I could take a two-week, paid vacation?”  No kidding. That was his only question.  I don’t know whether or not he ever got his vacation, but if he did, it was while working somewhere else.Since you’re smart enough to be reading Career Lantern, I’ll assume you would never ask anything so ridiculous.  Yet, applicants do seem to ask some pretty goofy questions at times, maybe without even realizing it.  Think about the questions you plan to ask.  How do they sound to the person on the other side of the table?  What do they say about your knowledge and interest in the job?Avoid questions which might imply your only real interest is the pay or some other perk of the job (travel, employee discount, etc.).  Be careful, too, to not ask a question which is too basic or for which they might feel you should already know the answer.  You sure don’t want them thinking, “Wow. This applicant doesn’t even know that?” Sure, you want to learn things about the job you need to know to see if it is right for you. However, avoid having all the questions one-sided and focused only on what you will get out of it.

Should I Talk Money and Benefits?

No, especially if this is the first interview.  Unless the interviewers start a conversation about pay and want to discuss it right then and there, don’t ask.  Typically, unless they are going to hire you on the spot, this is not the time to dicker about money.  If you are lucky enough to be offered a position, there will be time later to discuss dollars.  Besides, you will be in a much better position to bargain AFTER they have decided for sure they want you for the job.What if the interviewer does start talking about pay and benefits?  Check out the Interview Coach by Carole Martin.  She has some helpful responses to pay-related questions in case the interviewer begins discussing the matter.  Even though the subject may never come up, you need to be prepared anyway.Sometimes, the interviewer may advise you of the stated entry-level pay rate for the position.  Telling you this number might merely be a requirement they must follow.  It is not necessarily an invitation to start wage negotiations.  What if you are already making more money?  Do you have education, credentials, and experience beyond the bare minimum required? If so, the starting wage you were just quoted probably sounds low – maybe way too low!  Don’t worry about it at the moment.  In such cases, the interviewer knows full well you will likely expect – and deserve - more than the bare minimum entry-level wage package.  Again, telling you the “usual” starting rate of pay may simply be a formality.  In rare situations, it could also just be a negotiation tactic intended to give you a lower wage expectation.

Will They Steer You to HR?

Remember, too, not every interviewer may have the authority to negotiate or have the final say on the actual pay you will be offered.  The hiring manager may need to justify to Human Resources (HR) any proposed starting pay which is above the minimum level.  Often, the manager may even need to do this in writing and send it to HR and/or to those higher up in management.  HR will make the manager explain why you should be paid anything more than just the minimum base rate of pay for the position.  The goal of HR is to get the best people, but at the lowest possible yet reasonable rate.Often, interviewers will defer questions about benefits to their HR staff as such matters may be very complex.  Benefit packages can and often do vary based on the position, level, union, or any number of other factors.  The interviewer may not even know all the details and certainly doesn’t want to make a mistake.The company HR person will likely be happy to discuss the various benefits available, sometimes even before a position is offered.  They see this as a chance to sell you on the idea of how great it would be for you to come to work here!

What About Those Canned Questions?

Be careful about asking many of the “canned” questions found all over the internet. If you screen through a few dozen of these questions, there might be a few keepers, but use common sense.  Although others may disagree with me, I think you should avoid a question such as, “Could you describe the culture here?”  Get real.  The interviewer is not going to tell you, “It’s really bad here,” or, “You must backstab to get promoted at our company.”  Most likely, they’re just going to tell you it’s great.  Besides, how would you know if they are telling the truth?  The interviewers have probably heard the same old, tired, generic questions from the last three applicants. Don’t you ask them, too!

What Should I Ask?

Ask questions which show you have a deep interest and knowledge of the work, and that you are up-to-date in the field.  Show your passion for good customer service and a concern for meeting the needs of the organization.  This will do more for you than asking boring, generic questions.  In her article Best Questions to Ask in a Job Interview, Alison Doyle has a simple but excellent recommendation which will help ensure you do not forget to ask anything: make a list of questions to ask at the interview.Also, limit the number of questions you ask to just a few, perhaps three or so.  These should be questions which the interviewer can easily answer with a brief response, but with more than just a yes/no. This is not the time to get into a long, in-depth discussion, unless the interviewer clearly wishes to do so.

A Few Examples

The questions you ask will, to some extent, depend on the career field, position, and level.  Here are a few examples which may help you to think of your own:
  • Process Related: “How are work requests handled? Do clients submit requests by telephone, email, or through an online system?”
  • Process Related: “Are the materials warehoused here or ordered from suppliers as needed?”
  • IT Systems Related: “What bedside clinical charting software do you use at this hospital to enter orders, track patient data, and obtain test results?”
  • Customer Service Related: “What turnaround time do you typically provide to customers?”
  • Equipment/Tools/Machinery Related: “Regarding the equipment used here, do you use an ACME 2000, GX-4000, or another device?" (Naming specific brands or models helps reinforce that you have knowledge of the field.  Make sure you actually know the equipment, as they may then ask you about your experience with it!)
  • Training Related: “Could you describe the training process here for new representatives?”
  • For a Management Position: “If I am hired as the manager, what do you see as the top three priorities you would like addressed first?”
  • “Is this a new position?  May I ask how this vacancy came about?”
  • “Does this position require travel? If so, how much?”
  • “To whom will I be reporting?”
  • “How many other people in my position work in this area?”
  • “How soon do you expect to make a hiring decision for this position?”

The Interview Goes Both Ways

There is another benefit to asking solid, position-related questions.  The answers you hear will help you decide whether or not this organization is a good fit for you.  Based on what you hear, you may even decide you do not want the job or to work for this firm.  Interviewing is, after all, a two-way street!Ok.  Let’s try it again… “Do you have any questions for us?What will you say?Agree? Disagree? Share your experience or thoughts? Feel free to leave a comment!Featured image courtesy of Tim Gouw – PEXELS.COM